PR
Building relationships with
important target groups
PR is far more than just press releases and media training. The essence of PR is to strengthen the companies relations with the surrounding world and the employees – where a press release may be a useful tool. Like all communication activities the PR-work needs to be target oriented and to support the overall business.
Platforms and strategy
Efficient PR-work requires a strong platform to stand on. We help you identify goals for your PR-work, find the right target groups, messages and secure that the activities complement your other communication plans.
PR-plan
Which activities do you need to conduct to support the PR-strategy? We help you create a PR-plan with tangible events, channels and a time-schedule to keep the work target oriented and well-planned.
Media relations
We are convinced that it is best for the company to own the relationship with the media. This is crucial for both credibility and sustainability. We support you and help you present the right messages, write and send out press releases, arrange press meetings and prepare spokes persons.
Internal communication
The external communication lacks impact if it is not backed up internally. The brand building often starts among the employees with the purpose to create commitment and understanding. We have the methods and tools to conduct the necessary implementation.
Business intelligence and media coverage
To stay up to date with current events in the surrounding world and in the media is crucial to control the PR-work.
We analyze and propose activities according to this and we continuously measure the work we do for our customers.
Information and presentation material
The company’s own channels are equally important when it comes to brand and relation building. To us newsletters, employee magazines and annual reports are important ways of presenting the communication strategy which we can help you with.
Crisis communication
The company’s communication is what defines the business when a crises occur. In times of distress shortage of time is often an important issue. Good preparations can be the difference between won and lost credibility. We help you with the necessary preparations and support you when the unthinkable happens.
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